Kim Kardashian refuses to drop the ball. On Might 13, the wealthy person’s shapewear corporate Skims, introduced its with the WNBA. The corporate introduced the marketing campaign with one of the league’s largest stars, together with basketball legend Candace Parker, 2nd total draft pick out Cameron Verge of collapse, and standout gamers like Kelsey Plum, DiJonai Carrington, and Skylar Diggins-Smith. “I am proud to release this new WNBA marketing campaign starring such an unbelievable solid of athletes,” Kardashian stated in a press unlock. “Championing ladies and girls in sports activities is extremely necessary to Skims.”
This partnership comes after a record-breaking yr for ladies’s sports activities (and girls’s basketball particularly), with NCAA gamers shattering all-time viewership information via hundreds of thousands. As the recognition of ladies’s basketball continues to develop, so has its ties to type. In April, Chicago Sky participant Angel Reese introduced her plans to go into the WNBA draft — skipping her ultimate yr of faculty to take action — in Style; a month later, Reese attended the Met Gala in a customized 16Arlington get dressed. In the meantime, first total draft pick out Caitlin Clark attended the WNBA draft in head-to-toe Prada, the primary skilled basketball participant to be dressed via the rage area for the draft. For the reason that Skims has already partnered with the NBA, shifting into ladies’s sports activities turns out just like the herbal subsequent step (and admittedly, lengthy past due).
One of the most WNBA fashions additionally discussed their love of favor within the Skims unlock. “My enthusiasts know the way a lot I like type. Skims has been an lingerie staple in my cloth wardrobe for years,” Verge of collapse stated, wearing the emblem’s Suits Everyone lingerie assortment. Diggins-Smith added that, “I like type, however extra importantly it is advisable for me to really feel at ease in each side of my lifestyles. As a mom of 2 with an overly lively occupation, Skims supplies answers for me which are seamless, stretchy and classy.”
The Skims x WNBA partnership is a large second for ladies’s sports activities, particularly as gamers proceed to suggest for the pay fairness and air time they deserve. “I am younger sufficient to bear in mind when I used to be informed type [brands] were not gonna toughen us,” former skilled basketball participant Swin Money Canal commented at the Skims Instagram publish. “That is so impactful as any person who’s feminine presenting and performs basketball . . . thanks for this,” some other commenter added.
With the tip-off of the WNBA season upon us, this marketing campaign signifies that ladies’s sports activities is not going any place — and that is the reason surely a successful message.
Chandler Plante is an assistant editor for POPSUGAR Well being & Health. Prior to now, she labored as an article assistant for Other people mag and contributed to Ladygunn, Millie, and Bustle Virtual Staff. In her unfastened time, she overshares on the web, growing content material about persistent sickness, good looks, and incapacity.