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Skai Jackson is in her nostalgia generation. At simply 22-years previous, the actress and multihyphenate has achieved extra in her lifestyles than maximum — having starred in initiatives like “Liberty Child,” “Bunk’d,” and Disney’s hit authentic collection, “Jessie,” all whilst garnering a legion of over 20 million lovers throughout her social media profiles.
Now, Jackson’s reminiscent of her previous years in Hollywood via a distinct marketing campaign with Band-Assist, which pulls inspiration from a business she shot with the emblem at simply five-years previous. In birthday celebration of Band-Assist’s iconic jingle turning 50 this 12 months, Jackson has teamed up with the long-lasting label to reboot its loved “Caught on You” anthem via a extra trendy lens.
“Band-Assist in truth reached out to me as a result of they are doing this new jingle they usually concept it will be so a laugh to recreate our previous instances in combination from when I used to be five-years previous. In an instant, I used to be like, ‘Sure, this has to occur.’ I used to be so on board,” Jackson tells PS in an unique interview. “I am so excited to get to introduce this new jingle with them [Band-Aid], make some a laugh TikTok movies, and likewise inspire people to make their very own movies, as a result of I’ll be taking a look at they all and sewing them in combination.”
Harnessing her social media presence, Jackson’s remodeled jingle has the similar catchy sensibilities as its predecessor, however with a reformed layout that is made to be reimagined, so different TikTok customers too can hop in at the pattern with their very own renditions of the tune.
We spoke with Jackson about her new “full-circle” Band-Assist partnership, how she approaches content material advent, and the entire merchandise she cannot reside with out — from an reasonably priced forehead gel to a symbol Louis Vuitton go back and forth bag and extra.