It is the season for the Indian Premier League (IPL) and the joy of maximum cricket enthusiasts is at an all-time top. Smartly, it seems that Mahindra Crew chairman Anand Mahindra has additionally “reserved” his “season tickets”. However wait there’s a twist to the tale. The industrialist has booked his tickets no longer for the IPL cricket event however for the Idly Premier League. Did not get it? On Sunday, Anand Mahindra shared a put up at the social media platform X (previously Twitter), that includes an image of a banner outdoor a cafe. The banner knowledgeable that Chennai’s well-known eating place chain Geetham is webhosting the Idly Premier League, at the instance of International Idly Day—March 30. The development, which began on March 22 and is going on until April 7, gives more than one types of idlis. The textual content at the banner learn, “Idly Premier League for International Idly Day 5-in-1 platter and extra!”
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Slightly below the header, the eating place has discussed the lip-smacking menu and the timings. The dishes underneath the subheader “platter”, learn, “Thatte idly, masala idly wedges, mini paruppu podi idly, mini idly chaat, mini elu podi idly”. If you want to dine in, it is going to price you Rs 199, whilst takeaway supply will price you Rs 249. All retailers of the eating place stay open from 7 AM to 11 AM and four AM to 11 PM. Lauding the inventive advertising and marketing ways, Anand Mahindra wrote, “There is not any preventing Indian creativity in advertising and marketing…This ‘IPL’ will get the best scores on a Sunday morning. I have reserved my ‘season tickets’ for Sunday Idly house supply…Let the video games start…”
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There is not any preventing Indian creativity in advertising and marketing…????
This ‘IPL’ will get the best scores on a Sunday morning.
I have reserved my ‘season tickets’ for Sunday Idly house supply…
Let the video games start… percent.twitter.com/Ea9CPrle6D— anand mahindra (@anandmahindra) March 31, 2024
Take into account that, the feedback phase was once flooded with reactions from satisfied foodies. One person merely mentioned, “Style,” adopted by way of the emoji for excellent.
Style ????— Vivek Kumar Mishra???????? (@vivek23mishra) March 31, 2024
Some even agreed with Anand Mahindra and praised the creativity at the banner. A person wrote, “The wording of Idly Premier League is simply out of the arena creativity.”
The wording of Idly Premier League is simply out of the arena creativity ????????— Apuroop Achanta (@digitaldetox_9) March 31, 2024
Some other wrote, “So inventive sir.”
So inventive sir— Karan Singh Bhati (@KaranSi57551491) March 31, 2024
A remark learn, “That is superior! Indian creativity is actually unstoppable. IPL is the sort of large hit, and, amazingly, it will get the best scores on a Sunday morning. Your Sunday Idly house supply seems like the very best strategy to benefit from the video games. Let the joy start!”
That is superior! Indian creativity is actually unstoppable. ???????????? IPL is the sort of large hit, and it is superb that it will get the best scores on a Sunday morning. ???????? Your Sunday Idly house supply seems like the very best strategy to benefit from the video games. Let the joy start! ????????— Jayvirsinh varu (@JayvirsinhVaru) March 31, 2024
Some other learn, “This idly nook should have employed IIM guys for advertising and marketing and promoting idly.”
This idyi nook should have employed IIM guys for advertising and marketing and promoting idly— Swati Swagatika (@SwatiSwagatik20) March 31, 2024
Let us know what you take into consideration the Idly Premier League.